Having a craftily-designed site with rich content, but has no incoming links is like having a prized painting locked in a closet: you know you have something good, but you’re the only one who does. Obviously, this is not a good way to do business.
In this internet age that we’re living in, successful marketing means getting on top of search queries. This requires getting links from many and various other sites to give your site higher visibility (by way of PageRank) – and for that, you need link builders. Link building is the fuel to search engine optimization and any successful site can’t do without them. To give you a better idea, these are the major tasks that link builders do:
- Keyword Placement. If you have a business, you’d better know how people search for the type of product or service that you offer. Link builders will research which keywords are relevant for you, choose the ones that will be most effective as links, and then place them in contextual descriptions that matches your site and user search queries.
- Keyword Optimization. Link builders will then use your prime keywords as anchor texts to your selected URLs (pages within your site). Lastly, they will post these anchored keywords to different sites for search engine optimization. Some of these sites are:
- Article Directories. Link builders will attach anchored keywords to the articles that you want to submit to directories. The result is that if a reader likes your article and would like to know more, he or she will be directed to your main site. Additionally, most SEO companies have content writers (who can also work for you) working with link builders.
- Social Bookmarking Sites. A good way of measuring a webpage’s popularity is by how many times it has been bookmarked. Link builders will use social bookmarking sites to create links to pages in your site, particularly for news items.
- Forums and Blogs. When a link builder joins a forum, he can create multiple links in his profile that point to your site. With blogs, he can leave comments with hypertexts also directed to your site. Each link in a forum profile or blog comment is often visible to the public and which they can click if found interesting.
Link building isn’t an exceedingly difficult task, but it does require some technical know-how and a lot of time – time which you can better spend in developing your product or the core functions of your business. And this is why it is always best to simply outsource your link builders.
Links may not be the end-all and be-all of internet marketing – that’s the quality products and services that you offer – but they are nevertheless essential to the success of your business. Having good content may be the deciding factor whether visitors will stay on your site, but having links will decide whether they enter your site in the first place.
